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ABOUT ME

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EXPERTISE:
 

MARKETING STRATEGY AND OPERATIONS

DIGITAL TRANSFORMATION

CUSTOMER EXPERIENCE MANAGEMENT

 

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OUR EXPERTISE

We help businesses of all sizes with their go-to-market, to scale up quickly or simply be more cost-efficient with their sales and marketing spend. For instance, we help start-ups develop a commercial strategy and proof of concept before fund-raising and build capabilities after. We help SMBs and entreprises optimise their ROI through sensitivity analysis of the various segments, channels and activities. 
Our expertise covers end-to-end commercial capabilities, with a focus on:
DIGITAL EXCELLENCE

You know your customers live online, so how do you perform?

We can help leverage data and digital channels to generate qualified leads, filling up the pipeline and speed up the sales cycle.

We can build an "Account-Based Marketing" approach in B2B or personalised B2C digital campaigns, putting your growth on automatic. We can even manage it for you: check our LinkedIn as a Service page

Entertainment

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Lifestyle

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Sports

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Technology

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BRANDING AND
POSITIONING

What makes YOUR business different and memorable?

We can help define your brand proposition and build your brand awareness and preference through thought leadership and advertising.

CONTACT US

Whether you're a first time investor, an experienced angel or a VC, we can help: we have been working closely with some of the best Australian startups and scale-ups for several years and helped them grow.

Here is what we can do for you:

 

Deal

Flow

We work and network with many of Australia's best startups and scale-ups, directly as consultants, and indirectly as mentors in several accelerators.

We also help startups build their commercial proof of concept and put together capital-raising pitch decks, so we have a great visibility into the best forthcoming investment opportunities.

Commercial

Due Diligence

We are experts at go-to-market and commercial operations. We can validate growth assumptions and the road to profitability, compute CAC and LTV, confirm commercial contracts and revenue forecasts. We look under the hood for you, to make sure you don't just get sanitised data but a true commercial view so as to estimate a fair value.

Commercial

Operations

Beyond the due diligence, if you decide to invest, we can also play the role of operating partners or place a virtual CMO to help improve commercial operations, including building a march / CRM stack, setting up processes and scorecards, defining job descriptions and hiring/training commercial staff, as well as setting up marketing budgets and plans for your investees.